I recently wrote a post about sustainable/eco-friendly printers and received some interesting feedback. One of those comments lead me to Bill at EarthColor. Here is my interview with Bill.

BARRY: Tell me about Earthcolor and what makes them special?

BILL: EarthColor is leading the print industry with regards to Environmental Initiatives.  We are a national private company with owners who truly care about the customer.

BARRY: How long has Earthcolor been in business?

BILL: Since 1982

BARRY: Do you have any advice for you clients or potential clients on how to make their marketing sustainable/eco-friendly?

BILL: We are trying to convey the importance of this to all of our clients.  One way is to use FSC / SFI / PEFC Chain of custody printers.  We have taken it one step further with a Carbon Neutral EarthColor branded sheet known as EarthAware.

BARRY: Are there any concerns about HP’s MarketSplash?

BILL: We are not in this arena or printing.  We are a high end commercial printer with 40” Presses Both Sheetfed and Web and use the Xerox IGEN for our digital print.  We are after larger customers than the HP product can service.  Fortune 500 companies.

BARRY: The micoblog twitter tool has become a new way for customers to interact with companies. Are you using twitter or any other social media. like Facebook, LinkedIn, YouTube and others? What are your favorites?

BILL: The company is not currently using these tools, but I use all of them in both business and personal life.  My favorite is LinkedIn for business, Facebook for friends and YouTube for anything.  I also like Twitter, but am not using it religiously.

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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  Creative Director of Terragenesis L.L.C.

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