Ad Age released a great white paper on the 15th of March called “Shiny new things”. The white paper shows some pitfalls and advantages of courting the “early adopters”. The white paper spotlights case studies that include Apple and Google. It is good read for brand managers, marketing professionals and business owners that wear both hats. Hers’s the link hope you like it. Adage White papers

| | | | | |

---

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  Creative Director of Terragenesis L.L.C.

---