barry@terragenesis.net

703 584 4486

The approach was to humanize the great work that Becky at PARINTS is doing. So our creative team had a meeting about what direction we should take the website. From that meeting we decided to not use stock photography but to use actual patients. We also wanted to embrace video on the site. With video we could get Becky and her patients to tell us their story. Becky made the suggestion to that if at all possible could I hire one of her patients to do the photoshoot. Thats how we found Sarah at www.whiteklumpphotography.com. Sarah was easy to work with, I made a couple of suggestion on the creative direction and from there Sarah ran with it. We found the Gebbs production crew from looking through Sarah’s list of vendors on her site. We took a look at some of Gebbs work then gave them a call. Right from the start Ryan at Gebbs was full of ideas and worked with our budget. We explained to Ryan what we were looking for and he helped us develop ideas. Our budget was tight but they made it work and gave us more that what we asked for.

The Video production crew we hired:

The GEBBS Team -
Ryan Hanlon: Producer/Director
Michael Gebben: Director of Photography
Editor: Chris Van de Hey

Becky from GEBBS on Vimeo.

Marissa & Zoe from GEBBS on Vimeo.

Scott, Amy & Baby Sam from GEBBS on Vimeo.

The Photographer we hired:

http://www.whiteklumpphotography.com

I’ll post some for the photos later this month.

Good Content.
Provide Meaning.
Become a trusted Business Savvy partner.
Use pictures and video (Twitter and Facebook).
Promote other peoples content.
Create products our services that you like.
Create Word of Mouth. Word of Mouth is still sexy.
If your product or service is that good give away a sample.
Engage your audience, don’t interrupt them.
Don’t forget your offline marketing.

How will it work?

You send us the answers to the questions below along with your marketing piece and in 7 days we will give you free design tips and advice on how to connect and persuade your target audience.

What are the prime objectives of this project?

Why is this project necessary, and why is it necessary right now?

Category Review:
What category or categories are you in? E.g., Boeing (aircraft industry, airline industry, transportation industry)

List of Products or Service:

Describe each of your products or services included in this project, their various features and benefits, current market share, and sales history.

1. How well are they selling now?
2. How long have they been in existence?
3. What equity does each product or service have in the marketplace?
4. Is this a product or service scheduled for replacement any time soon? How profitable is this product?

Competition:
Create similar list for the competitors.

Pricing and Promotion:
Describe pricing and promotion methods used for each product or service, as well as their competitors. Be as specific and detailed as possible.

Brand:
1. What is the perception of your brand vis-à-vis your competitors in the marketplace?

2. What are the most significant differences in those perceptions? How important are they?

Category (or Industry) Trends:
1. What significant trends are occurring in this category?
2. How might these trends affect this project?

Company Business Strategy:

What is the business strategy the company is currently pursuing? Is it price? Quality? Value? See below for a sample business strategy.

“XYZ Company’s business strategy is to compete in the market by offering the highest degree of quality, value, and craftsmanship. The Company does not compete on price considerations. The business strategy is based on the assumption that consumers will pay a higher price for superior quality. XYZ Company is sixteen years old. The first decade was a period of growth beginning with the basic unit and expanding through three tiers to the luxury unit. Accessories and color choices were introduced seven years ago.”

Target Audience Review:
Who is your target audience? E.g., Women? What kind of women? Women aged eighteen to thirty? Where do they live? What level of education do they have? What are their interests?

Company Portfolio:
1. What are the elements that make up the organization?
2. How critical are each of these various elements to the project being described in the brief?
3. Is your company going to take a branded approach like Procter and Gamble? They have several stand alone brands. E.g., Tide, Crest, Joy Dawn, etc.
4. Does your company use the brand extension approach? E.g., GM-Chevrolet, Buick, Cadillac.
5. Does your company have other external concerns and commitments? E.g., Saving the earth, Feeding the hungry, Stopping abuse, Clean water, etc.

Business Objectives:
List, in order of priority, all of your business objectives for this project.

Terragenesis’ client, Paul Wharton, a talent developer and founder of Paul Wharton Style, said that Terragenesis deserves the lauded recognition bestowed by their industry not only for their exemplary branding talents, but also for their ability to stay attuned to the needs of their clients.

“Terragenesis made sure that my thoughts and vibe were clearly reflected in the work that they produced. They made sure that my website is a reflection of me and appeals to my clients. And, as a business owner, that’s exactly what I need to thrive in this marketplace.”

Wharton was equally impressed they included him in the process every step of the way, and went on to say, “If I had to pick one thing that I like the most about working with Barry and Terragenesis it would be that, although they are the trained web professionals, they took my input seriously.”

Bill Banford, President of Sharper Cut, Inc., a landscape design build firm, also shared Wharton’s sentiments. “Terragenesis has a talent for capturing our brand. They were very interested in what we wanted to accomplish, and presented us with a creative and streamlined website that was less cluttered.” Banford stated, “They really encapsulated who we are as a company and we continually get compliments on our re-designed business cards.”

N. Barry Harley, who sits at the helm of Terragenesis, is elated to have been recognized for two consecutive years and to have picked up two awards this year. “We are excited to be honored again. It’s great when clients you work with love what you do, and it’s even more thrilling when an organization like GDUSA puts the stamp of approval on your creativity, especially since we focus on sustainable design.”