Design Blog
Sustainable graphic design and marketing
Archive for the ‘Marketing’ Category
Product Innovation
29 Mar 2010Ad Age released a great white paper on the 15th of March called “Shiny new things”. The white paper shows some pitfalls and advantages of courting the “early adopters”. The white paper spotlights case studies that include Apple and Google. It is good read for brand managers, marketing professionals and business owners that wear both [...]
Interview with Bill Rasch of Earth Color
In: Interview| Marketing| Sustainable| printing
12 May 2009I recently wrote a post about sustainable/eco-friendly printers and received some interesting feedback. One of those comments lead me to Bill at EarthColor. Here is my interview with Bill.
BARRY: Tell me about Earthcolor and what makes them special?
BILL: EarthColor is leading the print industry with regards to Environmental Initiatives. We are a national private company [...]
Eco-Friendly Commercial printers
In: Marketing| Sustainable
3 Mar 2009Sorry for being quiet for a couple of months, I was trying to catch up on some mundane business things. You know how that is, the things that keep you from doing what you love but are necessary for your business to function and grow.
- (5) Comments
- Tags: printing, Sustainability
Look like a superstar on a small budget
In: Marketing
17 Dec 2008In this economy it’s hard to plan a marketing budget. It’s as if you’ve be given a exam but you weren’t allowed to study for the exam, and the smart students taking the exam are dropping like teenage girls at a Justin Timberlake concert.
- No Comments
- Tags: Marketing, networking
Year end Cards
In: Marketing| graphic design
13 Oct 2008How’s your end of year promotional and marketing materials coming along. Here is something to consider. According to UseLessStuff, the holiday cards generated by the US alone would fill a football field 10 stories high and requires nearly 300,000 trees to be harvested. Start think in a sustainable way about your end of year promotional [...]
Taking baby steps
In: Marketing
21 Sep 2008So now you know as a small business you can have an affect on a small portion of the environment. Small businesses regionally and nationally can make a bigger change or not. So what do you do now? Start by looking around at the marketing pieces the use e.g. brochures, letterheads, business cards, note pads, [...]
Small business Habits
In: Marketing| Sustainable
14 Sep 2008As small business we are concerned with the bottom line. That bottom line is going to come back and bite you, if that’s all you’re concerned about. You started your small business to make a living and to help people. Small businesses don’t think about sustainability because we are worried about the bottom line and we’ve forgotten about helping people.
Small firms:
Helping our clients-business savvy partners
In: Marketing
1 Sep 2008One of our recent projects is to build a online game. Our new client(partner)is a one woman operation. Our first challenge was that our client did not have a tax id number and the company had not been incorporated. We had two options, one(1) start creating the game without the company being formed or two(2) [...]
I am singing like a bird
In: Marketing
29 Aug 2008No Not really, I just joined twitter. It’s not just for the birds. It’s pretty cool.
About this blog
Helping clients create sustainable Packaging, eco-friendly graphics and printed collateral.
Photostream
Categories
- Awards (1)
- Branding (4)
- Free Book Friday (3)
- graphic design (5)
- Interview (1)
- Logo design (3)
- Marketing (9)
- printing (3)
- Sustainable (3)
- Video (1)
- Web Design (2)
- Ethan Thompson: i always buy recycled products to reduce the waste materials on this planet.~~' [...]
- Gianna Patterson: we must concentrate more on eco-friendly materials and practices to help save the environment.-:* [...]
- Logan Robinson: We must use more recycled products in order for us to reduce the garbabe problem that we have-~, [...]
- Ewan Matthews: we should always look for eco-friendly products out there to help the environment.,.` [...]
- Connie: You guys do FABULOUS work.....love the innovative and creative branding you create which just plain [...]
Recent Comments
Ethan Thompson on Don’t Fear New Paper
Gianna Patterson on Eco-Friendly Commercial printers
Logan Robinson on Don’t Fear New Paper
Ewan Matthews on Eco-Friendly Commercial printers
Connie on Terragenesis Commercial
Social Links